I see this question come up all the time, and honestly… I get it. You try competitions. You try mini newborn sessions. You post when you can. You put your work out there and then… nothing. Or very little. Meanwhile it feels like everyone else is fully booked and flying. It ’s frustrating, and it can knock your confidence if you let it. The truth is, marketing has changed quite a bit over the last few years. What used to work doesn’t land in the same way now, and if you’re still relying on...

How Newborn Photography Has Changed Over the Last 15 Years? When you’ve been specialising in newborn photography for as long as I have, you start to notice patterns. Shifts. Little changes that quietly turn into big ones over time.

If you are a photographer who feels like enquiries are behaving differently lately, you are not imagining it. Google released their 2026 consumer behaviour research and honestly, it confirmed exactly what many of us have been watching happen in real time. The way people enquire and book photography has changed. Not a little. Quite dramatically. Over the last few months many photographers have started noticing the same patterns appearing again and again. And now the data explains why. Let’s...