Here are some clever tips to maximize your hashtags on Instagram:
Focus on Quality over Quantity: Don't stuff all of your 30 limit hashtags into your post, use relevant ones that describe your image.
Separate Hashtags from your Caption: Keep your caption clear and write a personal message about the photo. Add hashtags on another line or in a separate comment for better readability.
Show Appreciation: Tag vendors and suppliers you used (props, backdrops). This might get you noticed and featured by them, boosting your reach.
Brand Yourself: Include a hashtag specific to your own company.
Curate Your Hashtag List: Create a go-to list in your phone's Notes app. Remember to remove irrelevant ones before each post.
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General Newborn Photography:
#newbornphotography (High volume, good reach)
#newbornphotographer (Target audience)
#newborn (Large audience, some competition)
#babyphotography (Good reach)
#fresh48 (Focuses on newborn sessions within 48 hours of birth)
#goldenhour (Beautiful lighting for newborn photos)
#newbornposing (Specific to posing techniques)
#newbornphoto (General term)
#newborns (Plural term)
Other examples of popular Newborn Photographer hashtags:
#newbornphotographers #newborn #baby #babies #newbornpictures #newbornphotos #babyphotographer #babyprops #handmade #newbornprops #newbornheadband #babyheadband #photographyprops #babyboy #babygirl #milestone #babyshower #babylove #dadtobe #dadlife #mommytobe #momlife #mummytobe #mumlife
Since Instagram doesn't allow duplicate hashtags, these cover both US and UK terms for expectant mothers, keeping your list concise and relevant.
Location-Specific:
#yourlocationnewbornphotographer (Target local clients)
#newbornphotographyyourlocation (Target local clients)
#yourcitynewborn (Attract local searches)
This will help people within your location to find your page. For example, #derby, #leicester #leicesterphotographer or #derbynewbornphotographer. You can also put the name of your location after the photographer part, like this: #newbornphotographerleicester.Â
Don’t forget to hashtag #yourlocation #yourlocationphotographer with this, too. Also, don’t forget to hashtag the venue or location where you photographed the session. For example #bluebeanphotography
Newborn Photographer Engagement & Community:
#newbornlove (Heartfelt and engaging)
#tinyhuman (Cute and lighthearted)
#preciousmoments (Evokes emotion)
#familyphotography (Expands reach to families)
#cutestever (Engaging and lighthearted)
#blessed (Positive and heartfelt)
Newborn Photography Props & Photographer Style:
#newbornphotographyprops (Specific to props)
#wrappednewborn (Popular posing style)
#neutrals (Popular color scheme)
#naturalnewbornphotography (Focuses on natural lighting and minimal editing)
#lifestylephotography (Focuses on candid moments)
Milestone, Birthday & Sitter Sessions:
Another tip for lets say your milestone or little sitter sessions is to put #numbermonthsession, for example, #3monthsession, #6monthsession #9monthsession #1yearsession #sittersession #milestonesession
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Maternity:
#maternityphotographer #maternityphotography #maternity #mommytobe #momtobe #newmommy #pregnant #pregnancy #expectingmother #expectantmother #maternityportraits #maternitypictures #motherhood #maternityshoot #babybump #daddytobe #dadtobe #babyiscomingsoon #genderreveal #itsagirl #itsaboy #genderrevealphotography #genderrevealphotographer #genderrevealparty #thebump
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Birth:
#birthphotographer #birthphotography #fresh48 #justborn #welcometotheworld #welcomebaby #brandnewbaby #babygirl #babyboy #itsagirl #itsaboy #newfamily #naturalbirth #thebump #hospitalbirth #homebirth #labourday #labour #motherhood #fatherhood #birth #firsthours
Remember to hashtag the hospital location, as well. eg #derbyhospital #leicesterhospital
Remember:
Use a mix of popular and niche hashtags.
Don't use all 30 hashtags (focus on relevance).
Consider adding a company-specific hashtag (e.g., #bluebeanphotography).
Update your hashtags for each post based on the photo's content.
I hope this helps!